But connecting "I know what to do" with "I actually do it"
feels like one step forward, two steps back.
There’s a version of you that you’ve been dreaming about for years.
If consistency and follow-through feel hard, it’s because you’ve never had an approach to behavior change that was based in real science + built for real life.
You’re not failing.
It’s actually not your fault at all.
change academy
Introducing
a membership where you get a new behavior change tool every week
(that are practical, actionable, and fun).
All that effort you're putting in to changing your life?
Yeah, this where it finally starts paying off
So that personal development 75-day-challenge you found on TikTok only works when you’re in the middle of a “normal” week? Well, yikes.
Houston, I think we’ve located the problem.
(Spoiler: We’re solving it for you in less than $2/day)
But you must be willing to become a pile of goo first.
(most gurus forget to share that little bit of fine print.)
Everything you’ve ever wanted is within your reach.
If you’re a human who deeply wants something, you know what I mean.
Before a caterpillar becomes a butterfly, it must go through a process of YUCK.
It digests itself. Before transformation can occur, the stage we all forget about looks more like SOUP than progress.
This part of the process is not optional. It’s not only for the slightly lazy caterpillars of the group, the ones who “don’t have their shit together.”
Here’s what’s crazy:
Most of the self-help world tries to eliminate or skip over the messiness of change.
We don’t do that here.
We leverage it as part of the process.
Soupy Goupy Yuck does suck.
But it’s the real life that surrounds lasting change.
So, inside Change Academy? We construct your path with the yuck in mind.
It’s the only approach on the market that helps you change, follow-through, and become everything you want (& more) without hating yourself anywhere in the process.
This won’t feel tidy. The soup kinda stinks, I’ll be honest.
But when that scientific reality becomes the fuel for your journey instead of the fire that ruins it?
That’s when shit gets really fun.
THOSE DREAMS YOU CAN’T SHAKE?
THAT VISION THAT’S HAUNTED YOUR JOURNAL FOR AGES?
THOSE DAILY ROUTINES YOU CAN’T QUITE STICK WITH?
That’s your butterfly,
but around here we call them “You 2.0”
You know who I’m talking about.
You 2.0 is a present parent.
You 2.0 loves moving their body (& it shows).
You 2.0 has the dream business… finally.
You 2.0 remembers birthdays.
You 2.0 has a clean-enough kitchen to invite friends on a whim.
You 2.0 reads instead of scrolling (most of the time).
You 2.0 has their shit together instead of feeling constantly consumed
by the shit storm (again, MOST of the time).
The real issue isn’t that you don’t want it bad enough.
THE ISSUE IS
You 2.0 is living on paper when they should actually be living your life.
Most of the world tells you that big life change & impossible goals require BIG actions.
But here at BBA, and based on the science, we know You 2.0’s heart starts to beat in the little moments when you choose differently, and you stack them over and over again.
The butterfly doesn’t only exist outside of the cocoon.
They exist the moment you decide to change.
We’re here to help you knit together your butterfly form with tiny action and bold intention, so you’ll be flapping those wings before you know it.
Say goodbye to trying to engineer perfection and instead immerse yourself in the Change Skills that make You 2.0 not just your dream but your current identity.
Yes, RIGHT NOW.
Whether you’re building your best life…
Or simply building a slightly better Tuesday…
Change Academy is where that work happens.
It’s totally going to be different this time. Can’t you feel it?
How Change Academy Works
Hint: This will feel different, but in the best way
Structured Quarterly Flow
A structured program every quarter, designed week after week to strategically build change skills through immersive and fun mental programming.
At the beginning of the quarter, you’ll attend a LIVE goal-setting call, guiding you through an evidence-based process for setting goals that STICK. The chat is supportive, top tier vibes, and you’ll feel like what’s ahead is exciting and doable.
KICKOFF
This step goes beyond traditional education. It’s what sets Change Academy apart.
Each week, you’ll learn accurate psychology, but you’ll also “immerse” yourself in bite-sized curriculum to actually help you change in real time.
IMMERSION
You’re GOING to get stuck. You’ll have moments where life gets in the way of your goals.
We build for that with: weekly accountability calls, LIVE coaching calls, and “ask a coach” where you can submit for extra support.
SUPPORT
We end the quarter with a “celebrate & reflect” call, where Karin guides you through a strategic reflection process.
This is non-negotiable if you want to see changes, but most people skip it on their own.
REFLECT
Truly Manageable Curriculum
Lessons and activities that are almost infuriatingly tiny and doable so Real Change and Real Life can become besties instead of mortal enemies, because that’s the only path that moves you forward.
This portal and app experience makes action feel stupid simple, clears up what’s next, & gives support that aligns with where you’re going… all in one virtual space (that doesn’t hurt your eyes).
(NEW!) A Portal & Mobile App Built for Caterpillars
What do you actually get
inside Change Academy?
QUARTERLY KICKOFF & WRAP-UP CALLS
As a company driven by evidence-based curriculum design, we know that adults learn best when we prepare them by thinking about what they’ll learn ahead of time and reflecting on what they’ve learned after the fact. That’s what kick-off & wrap-up calls are for.
Each quarter, we’ll start the momentum rolling on our Quarterly Theme together with a community-wide Kickoff Call. I’ll give context on our theme, teach a little background research, and we will all set goals and intentions for implementation in the 90 days ahead.
Then, our 90 days come to a close together again with our community-wide Wrap-Up Call. We’ll review what we’ve learned, reflect on the actions you took, and celebrate who you became before we dive into another quarter of intention.
Did I mention they’re a f&ckton of fun?
WEEKLY NEURO-COGNITIVE ACTIVITIES
You can change a lot in 90 days, but not if you’re trying to overhaul every area of your life all at once. Our Quarterly Theme gives you a container where you can experience wins & learn about yourself as you embrace the discomfort of acting as Future You.
Our curriculum is made up of (Almost Infuriatingly Tiny) Lessons & Immersive Activities.
You’ll get a weekly curriculum drop including:
- Video lesson from Karin (usually around 10 minutes)
- Immersive activity aligned with the lesson (usually around 10 minutes)
We’re not saying it’s impossible not to consume the material, but we make it REALLY damn easy.
(NEW) UPDATED PORTAL & APP
Easy Access to features like:
- Curriculum & activities
- Change Academy community
- Change Academy Events Calendar (with links!)
- Ask a Coach submission form
- In Real Time with Karin
… all from your browser or as an app on your smart phone.
COMMUNITY ACCOUNTABILITY & CO-WORKING
Inside your Change Academy Portal, you’ll be able to easily post your progress, crowdsource for help & encouragement, interact and actually keep track of conversations so a community with the same set of values as Future You will live in your pocket whenever you need or want it.
EXPERT SUPPORT: GET COACHED & ASK A COACH
GET COACHED: Each month, you’ll have member-only admission to 2 group coaching calls with our Expert Behavior Change Coach, Jimena Ramirez. You can hop on zoom and get coached live on what’s holding you back, reframe beliefs that are getting you nowhere, or even just tune in to hear other humans say the exact problem you’re dealing with and get coached on it.
ASK A COACH: Because we know not everyone can make it live to coaching calls and we can’t control when exactly you need support, we created Ask A Coach. This is simply a form you can fill out with your question and an Expert Coach will send back an audio coaching message to help you break through your blocks.
I’m biased, but our BBA coaches are absolutely unparalleled at what they do. Each one is trained on our entire stack of behavior change strategies, they coach clients 1:1 on a weekly basis, and they’re all on their own behavior change journeys as well.
(NEW) IN REAL TIME WITH KARIN
Think Like Your Future Self
Our Next Quarterly Theme:
15 minutes a week. $49 a month.
A structured experience,
designed by experts to help you change.
$49
monthly payment
What's Included...
Quarterly kickoff & wrap-up call access
Quarterly curriculum & immersion activities
The Cocoon Access: web & mobile app
Community access
Bi-weekly co-working calls
Bi-weekly GET COACHED calls
Access to Ask a Coach
In Real Time with Karin
I used to be a tornado girl of chaos.
Now I genuinely have my shit together.
Believe it or not, I don’t just read research. I actually applied these techniques to change my own life.
I used to be someone who tried to change herself over and over:
Tons of crash dieting
Hundreds of dollars spent on new notebooks
Different workout program every 2 weeks
Promising myself to wake up & sleeping in
Never ahead
Habit challenges I’d abandon after week 2
Credit card debt & impulse buying
Hours & hours of my life spent scrolling
Put on academic probation in college
HI, I’M DR. KARIN NORDIN, BEHAVIOR CHANGE PHD
So I got a PhD.
I learned what the research ACTUALLY says about how people change.
I started approaching self-help without self-hate.
And literally everything changed.
I became the version of me I craved more than anything.
A frequent exerciser.
A present, joyful mom who goes places.
A 7-figure CEO with a vision.
Someone who actually likes fiber & protein,
instead of just choosing it out of obligation.
I wear earrings.
I could go on.
In the process, I became more determined than ever to teach personal development like it’s never been taught before.
Things kinda blew up along the way.
But I’m a relentless optimist with a growth mindset, and I believed if I saw a different path for myself I could somehow make it happen.
Body Brain Alliance exists to promote self-help without self-hate and build a world where the science of behavior change can finally start to fuel personal reinvention… as it should be, in our v. humble opinions.
I mentioned those techniques that helped me change… everything?
Now our entire coaching team at BBA teaches from these techniques (and more) to our clients.
The exact tactics that helped me become everything I wanted are now helping our clients do the same – across careers, priorities, demands, circumstances, political climates and values – they still hold strong.
Our methodology is evidence-based, it f*cking works, and we are JUST getting started.
The Company built to change the landscape of education on Behavior Change.
ENTER:
WILL I REALLY CHANGE?
What You Can Expect After Being in Change Academy for a Year
Routine Hopping
You're following some great folks on Instagram, and you've tried copying their routines and habits SO many times... but for some reason, they never stick.
Sporadic action
You're ALL IN on the changes you want to make for a few days, but then life happens, you get distracted, or a bad week pops up... and it all falls apart.
Total overwhelm
You feel like there are 800 habits you need to start RIGHT now, and 400 problems you need to fix... and there's urgency to make it all go away at once.
You'll Go From…
A structured change protocol
Every 90 days, you'll join us for a kickoff call and lay out EXACTLY what skills you're building and what habits you're focusing on during the next quarter.
A solutions-focused mindset
With access to accountability calls, coaching support, and our curriculum... you'll feel calm & capable when obstacles come up and more motivated to stick with the changes that matter.
A compassion-first approach
It's time to ditch the "fix myself" mentality - self-help is about compassion, curiosity, and exploration.
To This...
Hear it directly from our members
Who is Change Academy right for?
The Academy is also right for you if you get excited about
Practical and step-by-step tools for how to change (not just ambiguous journal prompts)
Becoming a new version of YOU (in a way that feels compassionate, curious, and actually fun).
Having a monthly self-care date with YOURSELF (because we all know sometimes, your growth is dead last on your priority list).
Finding a community
You’re probably a self-help nerd. I love that. It means you’re my person.
But I also know it means you’ve tried a lot. Trying without succeeding makes you feel like a failure. I know, because I’ve been there.
So you might be thinking… What's REALLY going to be different this time? I’ve tried so many things that say they’re different, too.
Yeah. There’s a lot of bullshit toxic information out there about how to change. Most of it makes you feel like you’re the problem. But you’re not.
The problem is that most curriculum and education is built hoping the people who consume it endure and stay consistent.
The difference here? We know you’ll falter. We’re in the soupy goup with you.
Every element of Change Academy is designed for people with big desires who struggle to be consistent.
So you can rest easy knowing that it’ll be different this time because failing isn’t your downfall, it’s part of the process.
It means you’re doing it right.
And we’ve got support in place to show you exactly what to do when you’re in momentum and when you’re drowning.
One month for less than UberEats for 2?! Come on in, friend.
If you’re all the way down here, you might be waffling.
Here’s why it’s truly going to be different this time.
Because if I was tired of shit not working, I’d have questions, too.
Frequently Asked Questions
Nope! You have access to the current quarter's recordings and curriculum while you’re a member, and if you choose to leave, you lose access. You’re always welcome to come back!
Do I have lifetime access to the recordings, even if I cancel?
In Change Academy, you’ll be able to attend group coaching calls & submit your questions to “Ask A Coach.”
However, if you’re looking for dedicated 1-on-1 support with your change journey, we recommend Alliance Coaching.
How do I get 1-on-1 support?
Yes. Change Academy was created using Universal Design for Learning, an evidence-based curriculum approach that ASSUMES neurodivergent & disabled folks will be part of the program. We also have multiple folks on our team who are neurodivergent!
Is this program neurodivergent / ADHD friendly?
Nope! There is NO minimum commitment when you join for $49/month. If you join, the workshop isn’t your style, and you don’t want to be a member anymore… you can simply unsubscribe.
(And we make it easy – you can do it yourself, without emailing anyone or filling out a huge survey.)
If you choose the annual plan, you are committed to Change Academy for a year, and you get a pretty significant discount for making that choice! The annual plan is for you if you know you love our stuff and you’re ready to make it an intentional focus for 12 months.
Is there a minimum commitment?
No problem! 70% of our members do NOT attend the calls, and instead, they just watch the replay inside the learning portal.
We record ALL guest speakers and bonus workshops, but we do not record accountability calls (we just offer these multiple times per month across different time zones).
What happens if I can’t attend the live calls?
- AMY
Change Academy has fundamentally changed how I view personal development. Now I can’t listen to books or podcasts from top professional development individuals without feeling their content is surface level. Change Academy has taught me tangible and life altering skills regarding how to modify my mind and enact real change in my life.
- JENNIFER
" Each webinar provides easy and actionable tips to immediately implement into your daily routine. It has been an absolute game changer for my personal development!"
- CC
"Change academy is better than any self help book out there."