Passive income feels like an impossible situation.

You designed an educational product to boost your revenue without more effort…

But no matter how much effort you put out there, you can’t sell that educational product.

A couple solutions, my friend. You could…

Pay an expensive, all-inclusive, marketing agency to build you a glamorous done-for-you funnel… (and learn nothing about your own customers or mindset in the process),
Continue following a REACTIVE business model, where you’re throwing calls to action out there like crazy whenever your revenue dips and you need a quick sale..

Or, you could…

Enroll in Twelve Week Takeoff, and learn the ACTUAL mindset, launch psychology, and learner pre-education techniques that will not only SELL that educational product, but set you up for high client retention and success.

Introducing Twelve Week Takeoff

where the science of HOW to sell meets the kick in the ass you need to get it out there

(formerly known as syllabus to sold)

Get on the waitlist

Karin-Nordin-BBA-Confetti-4-681x1024

Ready to integrate the power of educational psychology into your programs & marketing?

Add your name to the list below if…

You want to be notified when extended payment plan options launch for Six Hour Syllabus, OR
You’re curious about bundling my Six Hour Syllabus program (build your course) with my Twelve Week Takeoff program (launch your course), OR
You’re an SHS alum & superfan who is eager to get your hands on the next step… Twelve Week Takeoff.

Count 1 point for every statement you agree with, or have said or thought before.

I’m someone with a LOT of ideas, but I struggle with execution. My experience with launching feels like splatter paint – all effort, no strategy.
I don’t feel truly in control of my revenue. I know I need to “diversity my revenue streams”, but I’m not sure how to do that.
I need some direction and support with deadlines. It’s hard to be alone as a business owner when I know myself well enough to know that I thrive with external accountability.
I’m really interested in being a part of a like-minded community with other amazing coaches and business owners.
If I’m being honest, I’m looking for a kick in the ass to get this course done and out there.

How To Calculate your Score:

If you scored greater than ONE, keep reading. These are ALL statements written in the applications from REAL Twelve Week Takeoff students… who are now benefitting from this unique & amazing program.

Hold up a second, what is twelve week takeoff?

Twelve Week Takeoff is a 12-weeks to launch program.

It’s ⅓ behavior change, ⅓ launch strategy, and ⅓ educational psychology. It’s build for the busy business owner who needs someone to hold them accountable for GETTING SOMETHING OUT THERE.

I DO NOT TEACH COURSE DESIGN IN THIS PROGRAM. To learn how to design an effective course, visit Six Hour Syllabus.

“[twelve week takeoff] was the best investment I’ve made for my coaching business.”

Not only did I successfully launch my first curriculum, my approach to content creation and educating my learners has changed because I finally understand the science behind it. Karin practices what she preaches and is an absolute breath of fresh air to learn from. Thank you!

The Curriculum
self-guided workshops
in depth modules
Done-for-you templates and tools, including:
self-guided workshops

Workshop #1: Offer audit
- Nailing down where your new offer fits in with everything you’ve already got going.
Workshop #2: Delegation Challenge
- You’ll get crystal clear on what’s LEAVING the to-do list so you can get this offer done.
Workshop #3: Copywriting workshop
- You’ll draft, edit, & elevate your writing so you’re ready with kick-ass social media & email copy.
Workshop #4: “Pitch your course” practice session
- You’ll rehearse showing up on IG with confidence & belief
Workshop #5: Live troubleshooting
- You’re in launch! Nobody’s buying yet? We’ve got you.
Workshop #6: Reflection & reviewing workshop
- Where to go post-program

in depth modules

Your business ecosystem & finalizing your offer choices
Streamlining your workflow with deep focus tools
Uplevel your mindset through cognitive behavioral tools
Building effective systems
How to plan a belief-driven launch
Principles of effective copy
Learner pre-education (how to get people ready to buy)
Belief planning & the science of confidence
Teacher immediacy & your personal charisma plan
Teaching tools for live calls and community
Creating immersive learning experiences
Course evolution & iterative design

Done-for-you templates and tools, including:

Customer journey map
Offer eco-system planner
Overwhelm antidote tool
Digital minimalism checklist
Task audit guide
Self-coaching guide
Weekly reflection template
Canva slide templates
Content creation prompts
Email copy guide & templates
Sales page guide & template
Reels 101 planner
Ultimate launch planner
Offer pricing calculator
Lesson plan template
Advanced course survey templates
Launch belief plan

important caveat:

IMPORTANT: In order to participate in Twelve Week Takeoff, you MUST have purchased Six Hour Syllabus. Six Hour Syllabus can be completed in 6 hours or less and helps you OUTLINE and PLAN the course you’ll launch in Twelve Week Takeoff.

Pay in full

One-time payment
$2999

Payment plan

6 monthly payments
$499 / month

“[twelve week takeoff] provided the deeper education to put together an impactful course for adult learners that no other program I’ve taken has covered, and you get the support and accountability to actually bring the course to life.”

The group atmosphere and weekly calls were so helpful for navigating the ups and downs of the process. 10 out of 10 would recommend for anyone wanting to launch their first course or make an existing one even better!

twelve week takeoff is
currently closed.

Get on the waitlist

Want to join the next round?

Enter your email here and we’ll send you an email when it next opens.

“[twelve week takeoff] is so much more than just a course design program!”

The accountability of weekly work and check-ins with the cohort helps to increase focus on each part without being overwhelmed by the entire process at once. Karin’s approach is equal parts expertise, compassion, and a kick in the pants to get the thing done! The adaptability of [Twelve Week Takeoff] to an endless variety of course-creator types is unique and very helpful as well.

twt is for you if…

You’re someone who is hoping to develop a course, program, or curriculum.
You’re willing to actually take the leap and LAUNCH your new offer during March of 2024. There’s no coming along for the ride on this one — by applying, you’re agreeing to launch.
You’re ready & willing to improve YOURSELF and evolve as a person (in areas like mindset, productivity, time management, and behavior change) not just grow your business.
You are 100% passionate and dedicated to centering the LEARNER, their journey, and their results.

twt is not for you if…

You’re looking for a “launch formula” or cookie cutter ways to market & sell your course. I’ll be giving you principles, resources, theory, and science — but how you apply that is up to you.
You’re not willing to show up, participate, and put effort into creating a powerful & supportive community.
You’re not interested in learning advanced educational psychology (things like flipped classrooms, advanced motivational theories, and teacher immediacy tactics) alongside launch education.
You’re looking for guaranteed results or profit. Yes, I built this program to produce a tangible outcome of you successfully launching a course — but you, and ONLY you, are responsible for the results you create in your life.

“twelve week takeoff is THE program if you want clarity, support and guidance to ACTUALLY get your course done and out there! ”

It has been invaluable to have Karin’s and the group’s support to work through time management/ mindset (disbelief, perfectionism) obstacles, plus gaining more advanced curriculum knowledge and growing the confidence to launch your course. Karin’s experience and insight combined with her easy, fun, straight to the point teaching style and compassionate yet “get it done” coaching makes this program very worthwhile.

Now, before I go…

let’s take a minute to talk about what did NOT make that list of qualifications.
Business SizeYou’ll notice I don’t specifiy a minimum # of clients, # of followers, etc. That’s because there are SO many ways to launch, and SO many amazing benefits of course creation. This program is FLEXIBLE – so yes, I’ll coach my six figure business owner clients a little differently than my brand new “just trying to launch my 1:1 program” peeps — but the benefit of the group setting & live calls is that the opportunity for that flexibility is there.GenreAre you teaching people nutrition? Awesome. Are you teaching people juggling? Amazing. Are you teaching nurses or firefighters or grandparents or teenagers? Great. While I tend to attract a LOT of health-related coaches because of the industry I’m in, you are welcome no matter WHO you work with or WHAT you teach.Program HistorySo, you’ve launched this program before and you want to update it & do it again? Awesome. So, you’re creating something BRAND new and this is the first course you’ve designed? COOL. Regardless of whether you’re updating a current offer or creating a new one, as long as you’re game to launch during late March, you’re invited to be part of Syllabus to Sold.
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Client wins from this round

“I’m excited that I have 7 people on my interest list! I will be spending Saturday and Sunday creating the videos and uploading to Thinkific but otherwise, I think I’m ready to go!”

“I sent out an invite for the course waitlist to my weekly email list, and the sign ups are rollin in. My waitlist goal is 100, and I’m a third of the way there with weeks to go. Feeling more and more excited to put this into the world.
I’m celebrating trying to let things be messy (and they are very messy!). I am working on my perfectionistic tendencies and hoping that being okay with the mess will help me get things done more efficiently. “

“I hit 100 PEOPLE on my wait list today!!!”

“I just did my first IG live! I have avoided doing lives for… forever. Today I decided to go for it. I was nervous but when I rewatched it, I couldn’t tell at all (funny how our perception can be so different than reality). I love that I went for it, and plan to keep practicing as I’ll be doing them during my launch next month.

“I’m celebrating the small things today… completed everything on my task list today so far!”

“[twelve week takeoff] was the best way for me to go from aspiring business owner and course creator to a successful first launch! ”

Karin’s insight is invaluable and I loved being surrounded by different owners in different stages of their entrepreneurship journeys to see what everyone else struggles with.

Ready? The Next TWT
Round launches in…

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Curriculum Wait List