"I know what to do...
I just don't actually do it."
Sound familiar? Let’s close that gap.
"I know what to do...
WHY ARE YOU ON THIS PAGE?
LET ME GUESS: You just want to set a goal, and then actually follow through, for once.
- You know you’re living a pretty decent life… but you still have a laundry list of behaviors, habits, and qualities that you want to change.
- You probably know exactly WHAT to do to be your healthiest, happiest self… you just can’t get yourself to actually do it.
- Consistency is simultaneously your biggest obsession… and your biggest frustration.
- Everything you’re struggling with feels somehow tied together, whether it’s emotional eating or productivity or time management or getting to the damn gym.
- You are so DAMN tired of the spinach wilting in the fridge, the days feeling hectic yet somehow unproductive, and the gap between your plans and your actions growing bigger and bigger.
now Do me a favor and let’s dig into your growth mindset.
I want to get REALLY clear that it’s 100%, totally possible for you to…
- Set a goal, make a plan to achieve that goal, and yes, follow that plan.
- Build your executive functioning skills so doing the things you want to do isn’t always such a fight.
- Establish a high level of skill around consistency so you can finally see the amazing impact of all those behaviors you currently only sometimes do.
- Drop perfectionism, lose procrastination, and get the stuff that matters actually done.
But you need to stop
procrasti-learning.
Put down the self-help books and the new planners, and invest in something that will hold you ACCOUNTABLE to becoming your future self.
"WHAT THE HECK IS BEHAVIOR COACHING, ANYWAYS?
IN OUR PROGRAM, IT LOOKS LIKE THIS:
1. We book your future Self Session
We start with a 30-minute 1:1 meeting between you and your coach, where you set a goal and get 100% clear on who you’re becoming in the next 3-6 months.
2. You fill out a customized daily tracker
Evidence supports the idea that reflection is a POWERFUL catalyst of change. We ask you to reflect daily on what went well, what you learned, and then game plan for tomorrow.
3. You’ll have weekly or bi-weekly contact with your coach
You’ll fill out a detailed review of your week, and get feedback, coaching, and support on whatever YOU are going through & working towards.
4. You’ll be assigned evidence-based curriculum between each check-in
From cognitive flexibility to time blocking to gym adherence, if you’re struggling with it, we’ve got science & education on it. You’ll be matched with an activity each week that is tailored to YOUR personal growth.
You’ve got a budget,
so we’ve got options.
We know different folks appreciate different levels and styles of support. To accommodate, we have three different “tiers” of coaching for you to choose from! And if you’re feeling torn, don’t worry – you can select more than one on the application form, and we’ll choose for you based on your application and where we think you’ll thrive.
Alliance Light
Bi-weekly check-ins
$165-$195 / month
price dependent on commitment, minimum commitment is 3 months
RECOMMENDED
Alliance
Plus
Weekly check-ins
$265 – $295 / month
price dependent on commitment, minimum commitment is 3 month.
Alliance
VIP
Weekly live calls
$465-$495 / month
price dependent on commitment, minimum commitment is 3 months
our coaching tiers...
All Tiers Include...
Light Tier
Plus Tier
VIP Tier
All Tiers Include...
- A 30-minute LIVE call with your coach where you create a future self “map” and identify your goals for coaching.
- A daily check-in* where you reflect, learn about yourself, and track your “core four” habits and qualities (you establish these in your live session).
- Check-ins with your coach (frequency & style of these check-ins depends on the tier you choose!)
- Homework assignments from our BBA Curriculum Library — where we have over 100 evidence-based trainings, activities, interventions, and tools to help you build tangible change skills.
- FREE access to Change Academy (if you’re already a member, we put your payments on pause)
- Access to our exclusive client community where we post education, host events, and have accountability channels.
*Your coach does not respond to your daily check-ins unless you are a VIP client — they are for your purposes only!
Light Tier
Alliance Light is great if you’re on a budget or feel pretty confident on your own, you just need a little bit of support and feedback.
In Alliance Light, you check in with your coach on a bi-weekly basis. To check in, you submit a detailed check-in form, and your coach will respond within 48 hours with a video — offering feedback, advice, questions to ponder, and all incredible stellar coaching.
Each check-in, you’ll also get 1-2 activities from our curriculum to work on based on what you’re struggling with or hoping to learn!
Plus Tier
Alliance Plus is where we recommend people start! This is for the person who is ready to see real, tangible changes in their behavior and habits.
In Alliance Plus, you check in with your coach on a weekly basis. To check in, you submit a detailed check-in form, and your coach will respond within 48 hours with a video — offering feedback, advice, questions to ponder, and all incredible stellar coaching.
Each check-in, you’ll also get 1-2 activities from our curriculum to work on based on what you’re struggling with or hoping to learn!
If you struggle with consistency, this is the tier where you’ll thrive – the weekly support is KEY to making behaviors and changes really stick!
VIP Tier
Alliance VIP is for our BIG thinkers and folks who are ready to go deep. This is for you if you’re craving a personal reinvention. It’s also great for anyone who craves human to human interaction, and gains insight from talking things out.
This is an intensive tier. You will grow in major ways, but you need to be prepared to do the work.
In Alliance VIP, you have a LIVE 30-minute session with your coach every week, as opposed to a check-in form.
You’re coach is also reviewing your DAILY check-ins, and offering real-time feedback as you go through your week.
You have unlimited access to our curriculum and can be assigned activities exactly when you might need them most.
need one-time support rather than ongoing accountability?
try an un-stuck session!
try an un-stuck session!
Meet the coaches
click on each coach to learn more about their personality, coaching style, and qualifications!
Behavior Change Coach
Lead Advisory for Coaching and Membership Strategy & Experience
she/her
about me
coaching style
experience
what clients say
about me
Jimena is 37 and has been a coach for +10 years. Her passion for coaching began after embarking on her own behavior, habits and lifestyle change journey. She then became determined to create the support system she wished she had during that process for her own clients.
She has worked with hundreds of clients from different backgrounds and with different goals, and she strives to help clients pursue their goals based on their uniqueness.
She is bilingual and works with English and Spanish speaking clients. Jimena was a client at BBA before becoming a part of the coaching and leadership team, and she describes this experience as “transformative at a personal and professional level”.
She is based in Patagonia (Argentina) with her husband and their 4 dogs. When she is not coaching, you can find her reading, traveling, lifting, running, eating or cooking new foods, or spending as much time as possible outdoors (playing or resting!).
coaching style
My style is compassionate and direct.
Above all, I prioritize developing a partnership with my clients that they can lean on and which allows them to develop evidence-based tools, while simultaneously having enough independence and support.
I love helping clients get unstuck and realize that there isn’t and there never was anything wrong with them, that they don’t need to be fixed, and that everything they need to have the life they want can be learned and grown, with adequate tools and methods.
My favorite things to coach include…
- Nutrition, fitness and lifestyle changes
- Financials mindset and goals
- Connecting with purpose, meaning, flow and joy
- Intentional time management
- Discomfort tolerance
experience
My qualifications & experience include…
- 10+ years coaching experience
- PN1 Certified Nutrition Coach
- HMCC Health Mindset Certification
- PN Change Psychology Specialist
- Fitness Beyond the Binary – Coaching Gender Diverse Clients
- CrossFit L1 Coach and former competitive CrossFit athlete
- CF Gymnastics, CF Weightlifting and CF Football Coaching Certifications
what clients say
“Jimena has a way of putting into words what I am thinking/feeling when I can’t come up with the words myself. She also leads with compassion and speaks in a way that lets you know she’s in your corner and wants to see you succeed.”
“Jimena is able to find, understand and consolidate the central themes which arise from my check-ins. She then gives me the most relevant and thought-provoking response and follow-up resources. Listening to her responses to my check-ins usually makes me cry because of her compassion, her thoughtful understanding of my struggles, and her clear explanations of how and what I need to work on”
Behavior Change Coach
Director of Training & Coach Development
she/her
about me
coaching style
experience
what clients say
about me
Lilly has been coaching for over 7 years, and has worked in person, virtually and in the corporate space with various populations across different ages, backgrounds, and fitness levels. She also has experience with mentoring and training other coaches in her career, to emphasize person-first change utlizing motivational interviewing skills.
Early in Lilly’s career she learned that providing advice or telling others exactly what to do in any lifestyle area wasn’t enough. She experienced this first hand in her own journey as well. She didn’t always need to know WHAT to do, but rather the guidance & support to follow through with the goals she set for herself.
By using evidence based behavior change coaching, she has witnessed people go far beyond what they had set out to do. They have more compassion, they lead with curiosity, & they build confidence. This continues to motivate her- seeing people experience the success & results they deserve.
Lilly is based in Pittsburgh, PA, with her husband, toddler & yellow lab. You can find her on IG sharing new recipes, working towards a new running race, lifting, or sharing #toddlermom moments (@itscoachlilly)
coaching style
My coaching style is empathetic and compassionate, while striving for problem solving to overcome the obstacles at hand.
I like to walk with my clients on their change journey, while they make executive decisions of the options available to them.
I love helping clients let go of societal or old expectations of themselves to embrace their true values and goals in life. Taking small sustainable steps at a time can yield big results, while building their tool box of lifelong behavior change skills.
Favorite things to coach:
- Nutrition, fitness and lifestyle changes
- Creating routines and systems that improve confidence
- Build resilience & adaptability through self-compassion around life’s ebbs & flows
- Work/life balance when juggling work and parenting
experience
Qualifications and experience
- 7 years coaching experience
- Masters of Public Health
- Bachelors of Exercise Science
- NASM Certified Nutrition Coach
- ACSM Certified Exercise Physiologist
- National Board Certified Health & Wellness Coach
what clients say
“Lilly is an amazing coach!! She is always so kind and compassionate. I tend to be pretty self-critical, but now I have a “Coach Lilly” voice living in the back of my brain reminding me to give myself more credit.”
“LILLY IS THE BEST!!! Seriously, I’ve worked with a health coach before and wow working with Lilly has been a WILDLY different experience in the best way possible. She knows exactly how to be kind but still calls you out. It’s helped me soooo much.”
Behavior Change Coach
they/them
about me
coaching style
experience
what clients say
about me
Jon has been coaching for nearly 10 years, primarily focused on nutrition and movement, and helping people develop a healthy, life long relationship with food. They are an expert in helping clients find unconventional and more helpful perspectives in everyday life tasks and work, to find a joyful and compassionate approach in their time management and prioritization systems, while they develop cognitive and emotional skills to build self trust along that process.
Jon recently moved to a remote property in the mountains in rural British Columbia, and they are enjoying deepening their relationship to food by growing it and foraging in the nearby woods. They also have a pet hedgehog named Harley who occasionally shows up on client calls if you’re lucky.
coaching style
As a coach, a lot of my clients come from a background of struggling to find a place in the conventional health and fitness world, or being overwhelmed by all the conflicting advice out there.
I’m an expert at helping people reduce the noise and focus on the tangible things they need to do to meet their goals. I love working with clients who want to build lifelong movement habits and feel at home in their own bodies as they are right now, and to find the activities that they enjoy and are passionate about so that they can actually look forward to moving their bodies. I’m a big believer that most clients have what they need to succeed already, if they can take messy action, learn to live with imperfection, and sit with the discomfort that comes with change long enough to see results, and that’s where I can have the biggest impact on my clients.
I help clients build compassionate time management systems, prioritize work, and build their discomfort tolerance around getting things done in a way where they actually enjoy showing up for their to-do lists, and help people develop emotional regulation skills, self confidence and self efficacy so that clients can feel like they can trust themselves in pursuing their goals.
Favorite things to coach:
People who want to do less, slow down, or recognise the ways they are already succeeding
Compassionate time management, task management and prioritization systems
Behaviours that will enrich relationships with and enjoyment of food
Daily movement habits (besides working out in a gym)
Artistic goals or struggles with creative blocks
When people feel like they have tried everything and nothing is working
Queer and trans clients specifically looking for coaches from their community
experience
Qualifications and experience
- 10 years coaching experience in various fields
- Precision Nutrition level 1 and 2
- Strength and conditioning coach, and former gym owner
- Certified 200hr Yoga teacher
- Tai Chi and Qigong instructor
what clients say
“Jon is amazing at helping me counter self-doubt. They’ve been an amazing coach and I have gotten my perspective challenged in necessary, helpful ways.”
“Jon has been much more than what I could ask for a coach. Their biggest strength is the way they understand me. Sometimes the way they paraphrase my thoughts or issues is what I had in my head but could not express. The way they communicate is effective to me because they are firm on the suggestions but with a tone of 100% comprehension”
“Jon is really positive and does a great job of being encouraging and celebratory of all the little and big wins. He’s also very realistic and really looks at what’s working, not adding new activities or increasing expectations just to do so”
“Jon is fantastic at reading into my check ins, pointing out my wins and finding ways to frame them for me to take it further in my journey and provide encouragement”
Not sure if you're ready for coaching?
Try our FREE Future Self Mapping guide and get to know your 2.0 self.
Frequently Asked Questions
Nope! If you’re a business owner, you’re welcome to apply to coaching. We can coach you on your BEHAVIOR – time management, productivity, etc, etc. However, we cannot coach you on business strategy or curriculum design within the program.
If you’re a coach and want to elevate your own coaching skills, our Change Mastery Mentorship could be a great fit. You can learn more and find out when applications open next by clicking here.
We do the client-coach matching on our end for a few reasons. We review all applications as an entire coaching staff, and have a conversation about who feels they could help that person the most. Since we have a diverse staff with a wide variety of experiences and specialities, this helps us make sure we’re pairing you with the coach that is best for what you’re looking to change.
The short answer here is – we’re interested in your behavior. Your tangible, measurable, observable behavior. This is KEY, because while “life coaching” or “mindset coaching” can feel fairly ambiguous, behavior change coaching allows us to narrow in on the specific and tangible changes YOU want to see. Do those changes have to be health related? Nope! (Although, we would argue that things like stress, productivity, goal-setting and time management all DO deeply relate & impact your health).
Your coaching experience will generally take 30 minutes – 1 hour per week (or every other week if you’re in our Light tier). Keep in mind though – coaching CREATES time as you become more efficient, less distracted, and spend less time procrastinating & scrolling. Most clients say they end up feeling FAR less overwhelmed, even if they entered with a lot “on their plate.”
We do NOT accept everyone. The primary reasons we reject applicants are…
1] We don’t feel like behavior change coaching is a good fit, and may recommend or refer you to another provider (therapist, nutrition coach, business coach, etc).
2] Your application responses seem rushed, short, or you don’t answer questions fully and completely. We are only looking for clients who are 100% willing to take responsibility for their own change process. We cannot change your behavior for you, so we are looking for a sense of autonomy, direction, and responsibility in your application.
As soon as you apply, you’ll get a confirmation email letting you know that we received your application. Sometimes we have a wait list, sometimes we have spots open – the confirmation email will let you know where we are at!
The minimum commitment is three months, which is the literal bare MINIMUM it would take to see genuine behavior change that is sustainable. Our clients renew at an extremely high rate, with most clients staying for at least 6 months because they are seeing genuine shifts in their lives from coaching. This is a good thing – but we want to be honest that this is NOT a short process, and there are no quick or instant results here.
No. As long as you can give us some general “areas” of your life, your coach will help you pinpoint the specifics. That’s one of the advantages of coaching – if you’re overwhelmed and unsure where to start, or if it feels like EVERYTHING needs to change at once… that’s a sign you need an expert perspective to help you make (and follow) a plan.
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