"I know what to do...
I just don't actually do it."

Sound familiar? Let’s close that gap.


LET ME GUESS: You just want to set a goal, and then actually follow through, for once.

  • You know you’re living a pretty decent life… but you still have a laundry list of behaviors, habits, and qualities that you want to change.

  • You probably know exactly WHAT to do to be your healthiest, happiest self… you just can’t get yourself to actually do it.

  • Consistency is simultaneously your biggest obsession… and your biggest frustration.

  • Everything you’re struggling with feels somehow tied together, whether it’s emotional eating or productivity or time management or getting to the damn gym.

  • You are so DAMN tired of the spinach wilting in the fridge, the days feeling hectic yet somehow unproductive, and the gap between your plans and your actions growing bigger and bigger.

now Do me a favor and let’s dig into your growth mindset.

I want to get REALLY clear that it’s 100%, totally possible for you to…

  • Set a goal, make a plan to achieve that goal, and yes, follow that plan.

  • Build your executive functioning skills so doing the things you want to do isn’t always such a fight.

  • Establish a high level of skill around consistency so you can finally see the amazing impact of all those behaviors you currently only sometimes do.

  • Drop perfectionism, lose procrastination, and get the stuff that matters actually done.
But you need to stop procrasti-learning.

Put down the self-help books and the new planners, and invest in something that will hold you ACCOUNTABLE to becoming your future self.



1. We book your future Self Session

We start with a 30-minute 1:1 meeting between you and your coach, where you set a goal and get 100% clear on who you’re becoming in the next 3-6 months.

2. You fill out a customized daily tracker

Evidence supports the idea that reflection is a POWERFUL catalyst of change. We ask you to reflect daily on what went well, what you learned, and then game plan for tomorrow.

3. You’ll have weekly or bi-weekly contact with your coach

You’ll fill out a detailed review of your week, and get feedback, coaching, and support on whatever YOU are going through & working towards.

4. You’ll be assigned evidence-based curriculum between each check-in

From cognitive flexibility to time blocking to gym adherence, if you’re struggling with it, we’ve got science & education on it. You’ll be matched with an activity each week that is tailored to YOUR personal growth.

You’ve got a budget,
so we’ve got options.

We know different folks appreciate different levels and styles of support. To accommodate, we have three different “tiers” of coaching for you to choose from! And if you’re feeling torn, don’t worry – you can select more than one on the application form, and we’ll choose for you based on your application and where we think you’ll thrive.

Alliance Light

Bi-weekly check-ins
$165-$195 / month
price dependent on commitment, minimum commitment is 3 months



Weekly check-ins

$265 – $295 / month
price dependent on commitment, minimum commitment is 3 month.


Weekly live calls 
$465-$495 / month
price dependent on commitment, minimum commitment is 3 months

our coaching tiers...

need one-time support rather than ongoing accountability?

try an un-stuck session!

Meet the coaches

click on each coach to learn more about their personality, coaching style, and qualifications!

Behavior Change Coach

Director of Coaching & Program Strategy


Behavior Change Coach

Director of Training & Coach Development


Behavior Change Coach


Not sure if you're ready for coaching?

Try our FREE Future Self Mapping guide and get to know your 2.0 self.

Frequently Asked Questions

Nope! If you’re a business owner, you’re welcome to apply to coaching. We can coach you on your BEHAVIOR – time management, productivity, etc, etc. However, we cannot coach you on business strategy or curriculum design within the program.


We do offer an exclusive “self serve scale” bundle for coaches which includes 12 months of Alliance Coaching, 12 months of our “Academy PRO” membership, and lifetime access to Six Hour Syllabus. It’s $399 for 12 months. If you’re interested, go ahead and apply – there’s a place within the application where you can indicate you’re interested.

We do the client-coach matching on our end for a few reasons. We review all applications as an entire coaching staff, and have a conversation about who feels they could help that person the most. Since we have a diverse staff with a wide variety of experiences and specialities, this helps us make sure we’re pairing you with the coach that is best for what you’re looking to change.

The short answer here is – we’re interested in your behavior. Your tangible, measurable, observable behavior. This is KEY, because while “life coaching” or “mindset coaching” can feel fairly ambiguous, behavior change coaching allows us to narrow in on the specific and tangible changes YOU want to see. Do those changes have to be health related? Nope! (Although, we would argue that things like stress, productivity, goal-setting and time management all DO deeply relate & impact your health).

Your coaching experience will generally take 30 minutes – 1 hour per week (or every other week if you’re in our Light tier). Keep in mind though – coaching CREATES time as you become more efficient, less distracted, and spend less time procrastinating & scrolling. Most clients say they end up feeling FAR less overwhelmed, even if they entered with a lot “on their plate.”

We do NOT accept everyone. The primary reasons we reject applicants are… 
1] We don’t feel like behavior change coaching is a good fit, and may recommend or refer you to another provider (therapist, nutrition coach, business coach, etc).
2] Your application responses seem rushed, short, or you don’t answer questions fully and completely. We are only looking for clients who are 100% willing to take responsibility for their own change process. We cannot change your behavior for you, so we are looking for a sense of autonomy, direction, and responsibility in your application.

As soon as you apply, you’ll get a confirmation email letting you know that we received your application. Sometimes we have a wait list, sometimes we have spots open – the confirmation email will let you know where we are at!

The minimum commitment is three months, which is the literal bare MINIMUM it would take to see genuine behavior change that is sustainable. Our clients renew at an extremely high rate, with most clients staying for at least 6 months because they are seeing genuine shifts in their lives from coaching. This is a good thing – but we want to be honest that this is NOT a short process, and there are no quick or instant results here.

No. As long as you can give us some general “areas” of your life, your coach will help you pinpoint the specifics. That’s one of the advantages of coaching – if you’re overwhelmed and unsure where to start, or if it feels like EVERYTHING needs to change at once… that’s a sign you need an expert perspective to help you make (and follow) a plan.

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Feeling a little... stuck?

What is it?

An Un-Stuck session is a 45-minute call with an Alliance Coach. 

They are $149. 

You’ll come to the call with a specific issue – something you’re “stuck” on, and you’ll work with the coach on the call to troubleshoot, adjust your mindset, and make a game plan.

how's it work?

First, you’ll submit an application via the link above. This is a quick check to make sure YOU have a focused idea on where you need help, and ensures we stay within our scope of practice. 


Then, we’ll pair you with a coach, and you’ll schedule for your session and pay!

who is a good fit?

Un-Stuck sessions are great for…

  • Individuals who want to take a more DIY approach to their behavior change journey, but are having trouble with a specific habit, concept, or situation.

  • Folks who are curious 1:1 coaching but maybe not ready to take the leap of a 3-month commitment.

  • Former clients who want to brush up on the skills they learned in coaching or are facing new challenges & need a quick bit of guidance. 

who is not a good fit?

Unstuck sessions are not a replacement for therapy. They are also not a way to have ongoing guidance in your change journey or follow up on the areas we will provide guidance about. They are stand-alone sessions that will leave you with knowledge, suggestions and ideas to apply and experiment/tweak on your own.


If you feel that would you need accountability or ongoing support, 1:1 coaching will likely be a better option for you.